Digital Marketing Hacks from the Entertainment Sectors

Hack 1 -  Improve your Website 

A fully functional website is a basic requirement for any brand or entrepreneur here in 2024, but you’d be amazed just how many people struggle to elevate their online presence. Many even forget or put off doing the essential maintenance to a site, such as keeping product and service information up to date, posting regular content, scanning for broken links, etc. If you or the company you’re working with falls in that category, the first course of action is to implement best practices. 

The next step up from that will be to improve the impact and power of a website by taking an approach from a leading light in the video gaming industry. EA (Entertainment Arts) stands out in a highly competitive field for a slick website that showcases its catalog of popular games. 

Each product page is visually engaging, featuring dynamic trailers, gameplay highlights, and clear calls-to-action. This not only means that the site is a dream to navigate, but this strategic approach encourages users to stay for longer on each page, interacting with the diverse content on offer. Plus, UX design is really centralized on the homepage, with the top half dedicated to promoting the game of the moment, and a simple scroll revealing an array of featured IP.  

How is this relevant to non-gaming brands? Well, it’s a rare business indeed that only offers one product or service, so it’s important to make visitors aware of everything that you offer in the most engaging way possible. Take a leaf out of EA’s book and place your newest or most popular offering in a prime spot, while featuring the rest of your portfolio below. 

Hack 2 - Make Customer Retention a Priority 

Video gaming isn’t the only gaming sector to be soaring in global popularity right now; iGaming is just as ubiquitous and lucrative a sector. Also known as online gambling, this segment encompasses real money casino and poker gaming, remote sports betting, lotteries and bingo, etc. across the full spectrum of platforms. In this hack, we’ll specifically be looking at a brand making waves in the online casino vertical. 

Being a rapidly developing sector with relatively low barriers to entry, online casino gaming has become rather over-saturated. New gaming sites and brands seem to launch every year, attempting to harness the appeal of emerging trends like cryptocurrency or virtual reality to attract new users. Among such a crowded marketplace, how does a platform like the Bovada online casino stand out? 

Answer: by leveraging the power of incentives to not just attract new customers, but to keep them.

According to the latest data compiled by Semrush, Bovada currently pulls in 28.24 million visitors every month—that’s massively higher than many of the brand’s competitors. When you look at its strong selection of incentives, which includes new player bonuses and loyalty rewards—as well as a market-leading affiliates program—it’s clear that customer retention is high on the company’s list of priorities. 

So, what can you take away from this example? Don’t dismiss the power that incentivization has in keeping your customers and clients wanting to come back for more. Think about things that you can easily offer, whether that’s a special discount for repeat customers or membership to a program that encourages loyalty with exclusive rewards. Even if your bottom line won’t support substantial discounts right now, there’s definitely something you’ll be able to offer so don’t be afraid to think outside the box!

Hack 3 - Invest in Data-Driven Personalization

Speaking of thinking outside the box… the time has come to properly embrace newfangled trends like Artificial Intelligence and Machine Learning. And for this hack, we’ll look at the strategies used by the ubiquitous music streaming platform, Spotify.

The company is really leading the way when it comes to personalization in digital marketing. From curated playlists and content suggestions to its annual Wrapped feature, Spotify delivers an experience tailored to individual user preferences. 

Of course, as a leading platform, it has the budget to invest in highly sophisticated tools to offer content that feels uniquely crafted to individual listeners, but you'd be surprised at what can be achieved on a lesser scale with modest tools. There are plenty of software apps out there that will easily help you get to grips with tracking and analyzing user behaviors, which you can then use to personalize everything from your email marketing campaigns to UX experience.